On June 3, 2025, the California Senate unanimously passed Senate Bill 690 (SB 690), a bill that seeks to add a “commercial business purposes” exception to the California Invasion of Privacy Act (CIPA).
After multiple readings on the Senate floor, SB 690 passed as amended, and will now proceed to the California State Assembly. SB 690
This post was originally published to Seyfarth’s Global Privacy Watch blog.
California Senate Bill 690 (SB 690), introduced by Senator Anna Caballero, is continuing to proceed through the California state legislative process. The proposed bill would amend the California Invasion of Privacy Act (CIPA) by adding an exception to the statute which has the