This week, Seyfarth attorneys from multiple offices will be attending and presenting at the 2023 Association of National Advertisers Masters of Advertising Law Conference in Orlando, Florida.

On Wednesday, Seyfarth Partners Kristine Argentine (Chicago) and Joe Orzano (Boston) will be presenting alongside in-house counsel on a panel covering the “Effective Collaboration Between Legal and Marketing.” The panel will focus on the effective involvement of both in-house and outside counsel in managing the legal risk of advertising and marketing. The discussion will include hot topics in advertising and marketing, and strategies for managing legal risk in collaboration with the marketing team.

Then on Friday, Kristine Argentine and Senior Associate Paul Yovanic (Chicago) will be hosting a roundtable on “Striking the Right Balance: Biometric Privacy In Virtual Try-On Tools.” Paul and Kristine will lead a discussion about the exciting world of virtual try-on tools and the relevant biometric privacy laws that should be considered when implementing the tools. The discussion will include the potential risks associated with the collection and storage of biometric data, as well as the recent legal authority on virtual try-on tools, and how it should guide retailers in their marketing and advertising efforts.