In this Quick Take Episode, we discuss the Supreme Court’s recent grant of certiorari on a Sixth Circuit decision holding that an individual who subscribes to an email newsletter is not a “consumer” under the VPPA.
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Over the past year, a barrage of class action lawsuits asserting violations of the Video Privacy Protection Act (“VPPA”)—a vintage Reagan-era federal consumer privacy law—has shed light on potential liability facing companies that embed video content onto company websites and simultaneously collect and share consumer viewing data in the course of marketing analytics.
The VPPA