Synopsis: On January 6, 2020, Andrew Smith, director of the Federal Trade Commission’s Bureau of Consumer Protection, outlined in a blog post the agency’s new approach to data security orders. The agency implemented this approach in 2019 following a December 2018 hearing it held on the topic and an 11th Circuit decision that struck down
FTC Rules Political Ad Marketing Firm Cambridge Analytica Deceived Facebook Users
Synopsis: On December 6, 2019, the Federal Trade Commission issued a unanimous ruling against political data firm Cambridge Analytica for violating Section 5 of the FTC Act by misrepresenting that it would not download personally identifiable information when it in fact harvested this information from over 50 million Facebook users. Specifically, Cambridge Analytica represented that
Influencer Disclosure Update 101, Courtesy of the FTC
Synopsis: FTC publishes a quick-resource guide for influencers to encourage advertising compliance on social media.
For the last several years the Federal Trade Commission has been addressing the misleading marketing of consumer goods through social media influencers. At the beginning of this month, the FTC reinforced its concern with social media influencers by publishing a